Oreo Cookie and Six Flags Commercials - Nostalgia for Sale :: Media Advertising Essays

Oreo Cookie and Six Flags Commercials - Nostalgia for SaleMany television commercials choose to feature a contrast between youth and maturity as their subject. An Oreo Cookie commercial, for example, features a little girl who is about four years old mimicking her granddads actions in eating a biscuit. Another commercial advertises the popular theme park, Six Flags Great Adventure. This commercial, entitled The Six Flags Dancing Man, features an elderly populace dancing like an enthusiastic child. This relates to Stephen Kings idea in My Creature from the Black Lagoon, that adults long for and are often reminded of their childhood. Meanwhile, Rita Doves essay, unaccented Ends, and Marie Winns essay, Television Addiction, each presents the great influence television has on life, often because of televisions great aspect of reality. Together, these ideas support the reasoning scum bag an advertisements attempt to sell abstract ideas. By using youth and old age in commercials, advertisers can sell nostalgia as a way of making commercials more memorable. Nabisco, the company that produces Oreo Cookies, has always been known for outstanding commercials. Yet this Oreo Cookie commercial is perhaps the most remarkable. First, she twists the cookie apart and then, this cute little girl with her hair in pigtails proceeds to dunk the cookie in a tall glass of milk, submerging her faultless hand. The camera then shifts to show the childs grandfather eating the cookie in the same humanner. This advertisement aims at leading audiences to reminisce of the simple pleasures of their childhood, like enjoying a cookie. While doing so, the advertisers have created a memorable commercial. Also, in The Six Flags Dancing Man commercial, family members are sitting on the front porch of their home, nerve-racking to arrange a day to spend at Six Flags Great Adventure. Because of their busy schedules, the attempt seems impossible. Suddenly, a red scho ol bus pulls up and a very old man hobbles off, dressed in a black tuxedo and a red bow tie. Then, upbeat music begins to play and the man begins dancing wildly, inviting the family aboard the bus to go to Six Flags Great Adventure. The family happily joins the old man and the bus pulls away.