Medical Terminology Paper

Medical Terminology Paper #1 A Friend of mine went to a girls basketball game with his daughter one night a couple of weeks ago. While they were there, his daughter Nia was complaining of CRAMPING in her right GASTROCNEMIUS, it got so bad at one time her Dad (Scott) told her to point her toes upward to try and stop the CRAMPING. When she did, she had temporary PARALYSIS in her legs and fainted. He then took her home where she seemed to be fine for a while.After a while had passed she then went to get up to do something and fainted again. He then called the rescue squad who came and took VITAL SIGNS and with their DIAGNOSIS brought her to the Glens Falls Hospital Emergency Department to be assessed in the TRIAGE room. After several blood samples and ANGIOGRAPHY there PROGNOSIS was she was full of THROMPLIC OCCLUSIONS from her ABDOMIN CAVITY to her TOES.At that time the PHYSICIAN decided to send her by helicopter immediately to Albany Medical Center where they have a NEUROLOGY SPECIALT Y GROUP. Once she was assessed in TRIAGE there they immediately ran a PHLEBOGRAPHY along with a DUPLEX ULTRASOUND, and lots of bloods samples that checked ERYTHROCYTES, HEMOGLOBIN, LUEKOCYTES, THROBOCYTES, LYMPHOCYTES MONOCYTES, NEUTROPHILS, among many other things.The SURUM is very important in a blood sample of this sort because it is used to find FRIBRINOGEN AND PROTHROMBIN which is CLOTTING PROTEINS. After the test where done they started her on an ANTICOACULANT to prevent any more clotting, and a DEEP VEIN THROMBOSIS TREATMENT to break up the clots she had. After a few days the THROMBUS were gone and she was able to come home. She is still seeing SPECIALIST because they have not found out why this has happened. All they know is that it is a Factor #5 defect.

My Theory on Personality

My Theory of Personality Personality refers to a combination of long-lasting and distinctive behaviors, thoughts, motives, and emotion that typify how we react and adapt to other people and situations. (Plotnik, 2012) Many psychologists, like Freud, theorize that it is a combination of many factors that affect the personality. Many of these factors ranging from early childhood development and unconsciousness to rewards and punishments. I have chosen four concepts that I believe contribute the most to the development of the personality and will explain why.The concepts I have chosen to be part of my very own personality theory are: childhood experiences, interpretation of experiences, and observable behavior. Alfred Adler, an Austrian medical doctor and psychologist, once said that we develop our desires and drives during our childhood then our whole adulthood becomes affected by these childhood experiences. People keep striving during their adulthood to fulfill the desires they have developed during childhood. (Radwan, 2008) Childhood experiences are the first lessons you learn, the first observations you see, and are what I believe to be the basis of personality in adulthood.For example, if a child grows up with an overprotective family, she/he will learn to fear strangers and have a lot of insecurities. But in adulthood they will have to deal with that fear, in such a way that it might transfer to another fear like a fear of taking risks or trying new things. Growing up, there are always situations when you have to meet new people or interact with strangers, and sooner or later you get over the insecurities you have about meeting new people and become friendlier, or you keep your anthropophobia and become very isolated.Personality traits you learn at a young age sticks with you throughout your life even if you forget about them, you're unconscious mind still puts them in to effect on a daily basis. Interpretation of experiences very from person to person. â⠂¬Å"Kids need to feel badly sometimes,† says child psychologist David Elkind, professor at Tufts University. â€Å"We learn through experience and we learn through bad experiences. Through failure we learn how to cope. † Some people might take overbearing parents as a sign of love and affection.While on the other hand a different person might see it as suffocating and annoying. Depending on how they interpret these situations of over-protection by their parents will build on their personality. (Marano, 2004) The child who sees the overbearingness as love will embrace and project it as an adult. But the child who sees the protectiveness as suffocating will want to take more risks and be more outgoing as an adult. A real question I have is why do we interpret these situations the way we do.Most of the time I realize the way I react to certain situations is the same as the way my mother would have reacted. Maybe it is because we spent a lot of time together in my teen year s. Observable behavior is basically what you see people do and how they act. There is a phase people say to one another that, in its simplest form, means take note and execute. â€Å"Pay it forward†. Paying it forward is when you notice someone going out of their way to do something nice for you. And in return you do the same for someone else.In a way it is supposed to start a chain reaction and sooner or later more and more people will be kinder to strangers. But after a while the chain end due to someone not paying it forward. Maybe they didn't notice or they were not paying attention. And when it comes time for them to pay it forward they think nobody has done it for them, so why should they do it for someone else? So, they do not help this person out. That is observable behavior, people learn by watching, and it can change them to be friendlier or ruder.In my theory of personality, childhood experiences, interpretation of experiences, and observable behavior all contribut e to it. Each has its very own contribution towards a person's personality. Weather it is from early childhood and how the child is treated or young adulthood observing your environment and learning from your environment. Even how you see certain situations, you can see the positive side or the negative side. Just one behavior cannot be the only reason for a person's personality. It takes many different events to establish it.

Generic Drug Profile : Salbutamol Generic Drug Profile - Salbutamol

New Zealand trade names: Ventolin, Respigen, Salamol, Asthalin, Salapin and Broncolin. Drug Class: Therapeutic class: bronchodilator. Pharmacologic class: sympathomimetic (stimulates the sympathetic nervous system). It is also classified as a SABA (short acting ÃŽ ²2-agonist). Formulations: The most common administration is by inhalation of a pressurised metered dose aerosol. Inhalation of Salbutamol directly reaches the lungs and acts rapidly with fewer side effects, but only 10-25% is actively absorbed as the remainder is swallowed (Orion Phama, 2015). Oral administrations by tablet and syrup forms are used by patients who can’t manage the inhaled route. Salbutamol has a lower onset of action via the oral route and 50% of the dosage is absorbed from the intestinal tract (Salbutamol, 2014). Salbutamol can also be given intravenously for severe or life threatening asthma. It may also be given by intramuscular injection. Patients are best treated with single-ingredient ÃŽ ²2-agonist preparations so dose adjustment is simple (NZ Formularya, 2015). Indications: Salbutamol is a ÃŽ ²2-agonist which causes bronchodilation by relaxing smooth muscles on the bronchiole. It is a reliever of bronchospasms in asthma, chronic obstructive pulmonary disorder (COPD) and emphysema. It provides short acting but instant bronchodilation to reverse airways obstruction. Inhalation of Salbutamol has an onset period of 5-15 minutes and lasts for 2-5 hours. Salbutamol isIs the Illegalization of Marijuana Valid? Is The Illegalization of Marijuana Valid? The debate over the legalization of Cannabis sativa, more commonly known as marijuana, has been one of the most heated controversies ever to occur in the United States. Its use as a medicine has existed for thousands of years in many countries world wide and is documented as far back as 2700 BC in ancient Chinese writings. When someone says ganja, cannabis, bung, dope, grass, rasta, or weed, they are talking about the same subject: marijuana. Marijuana should be legalized because the government could earn money from taxes on its sale, its value to the medical world outweighs its abuse potential, and because of its importance to the paper and clothing industries. This action should be taken The first step in Martin Luther King Jr.’s nonviolent campaign is collection of facts to determine whether injustices are alive, which is what Antigone does when hearing about the death of both of her brothers. What! Has not Creon to the tomb preferred One of our brothers, and with contumely Withheld it from the other? Eteocles Duly, they say, even as by law was due, He hid beneath the earth, rendering him honour Among the dead below; but the dead body Of Polynices, miserably slain, They say it has been given out publicly None may bewail, none bury, all must leave Unwept, unsepulchred, a dainty prize For fowl that watch, gloating upon their prey! This is the matter he has proclaimed – Excellent Creon! (Sophocles 2). Antigone is talking to Ismene and telling her all she has heard about the injustice that she has heard that Creon has created. She is very frustrated and wants only to bury her brother so he may have a peaceful afterlife and not go to the underworld or be stuck in purgatory. Creon’s edict stating Polynices cannot be buried under any circumstances is harsh because Creon most likely would have revolted against his brother if he was banish from Thebes just so he wouldn’t have to share the throne. After Antigone gathers upThe Country Of Brazil : Brazil Brazil is the fifth largest country in the world and the largest in Latin America. Its limits are: To the north, Colombia, Venezuela, Guyana, Suriname, and French Guiana; to the south, Uruguay, Argentina, and Paraguay; To the east, the Atlantic Ocean; And to the west, Peru and Bolivia. The capital of Brazil is Brasilia. Brazil occupies almost half of the South American territory. Brazil has borders with all South American co untries except Chile and Ecuador. The most important cities in Brazil are Sà £o Paulo and Rio de Janeiro. (theapricity.com) Landforms of Brazil Brazil is divided into five primary geographic areas: The Southern Highlands, the Norther Guiana, Brazilian Highlands central and east, the massive Amazon River Basin, Pantanal wetland areas of the southwest. Guiana Highlands The Guiana Highlands composed mainly of flat-topped mountains extending in a roughly east-to-west direction across the north of the country. Guiana has approximately a territorial extension of 214,970 square kilometers. They are home to Brazil 's highest point. The Guiana Highlands feature plunging waterfalls and deep waterfalls. Amazon Basin To the south of the Guiana Highlands lie the lowlands of the Amazon Basin. The Amazon Basin covers an area of 6,122,726 km ², and covers lands in several countries of South America: Brazil, Colombia, Ecuador, Peru, Venezuela, Guyana, Suriname, and Bolivia. Brazil is the one that has more extension in the Amazon Basin. The largest tropical rainforest

Biological system Assignment Example | Topics and Well Written Essays - 750 words

Biological system - Assignment Example Another category of devices, know as, Ventricular assist devices (VADs) use model-based control to make required adjustment for changes in patient needs. This reflects on the fact that these devices are related to automation and control. The article reflect on the health care or medicine industry. Different controls and sensors have been used for each device. For the artificial pancreas linear and nonlinear proportional-derivative (PD) algorithms to emulate the naturalistic biphasic insulin secretion profile. Advanced control technologies have been, including variations on PID control, run-to-run control and model predictive control. Control and manipulated variables differ from device to device as all devices are used for different reasons and are also based on different models. The articles highlights the issue of ventricular assist devices. Although high-level physiologic control is a promising technology a thorough research is required to understand how to control the speed of the pump and in response to what sensors. The paper reflects on the gap between engineers and clinicians. It shows that engineer can contribute and are highly contributing to the health care industry. With the help of automation and control, many traditional issues have been overcome and have caused an advancement in the field of biotechnology. Areas under research have given a glimpse of hope for many hopeless individuals and families suffering from different disease. Even though so much advance has and is taking place, they are many barriers that are causing resistance to the advancement. Not only are these barriers to be overcome but also different ways of improvement are to be sought. Those which are known should also be implemented. From a regulatory point of view, during development the centre of focus shouldn’t be the drug but the device. This is because opting to focus on the device usually leads to a shorter pathway of

Process Analysis Essay on the Various Types of Development Patterns

Process Analysis on the Various Types of Development Patterns - Essay Example I had never heard of many of the different types of patterns of development. Therefore subsequent to the initial introduction to this pattern by the lecturer I decided I needed to obtain additional material in order to enhance my ability to effectively utilize the process analysis. Thus, I searched the internet and other text for a more detailed analysis of the process. I then decided to attempt to write a process analysis on my own. The assignment to choose a type of pattern of development and write an essay displaying the process analysis has been a challenging but a formative experience. I began to analyze in a systematic manner the necessary steps for the process. This approach was rather trying in the context that I did not exist in a vacuum. William Shakespeare’s allusion to the fact that â€Å"life is a stage and we are the actors† rings true when one considers the plethora of activities from which one must devote one’s time. At one point I became so overwhelmed that I had no other choice but to create a to-do list in order to prioritize my activities. Thus, after the creation of the to-do list and the prioritization of the activities, I eventually arrived at the stage when it was time to write. I brainstormed the ideas, created a semantic map and itemized the content of my five paragraphs that were needed for the process analysis essay. I, therefore, wrote the paragraphs and edited e ach paragraph for errors in grammar or spelling. It was a fulfilling experience because it allowed me to observe in an objective manner the various stages through which my practice of the writing was taking me. I began by having very little knowledge about the writing process. After the initial practice, I discovered that my writing skill was rather mediocre and needed a great deal of improvement. I began, therefore, to experiment with the different types of patterns of development.

Compare two things Essay Example | Topics and Well Written Essays - 1250 words

Compare two things - Essay Example On the other hand, the dog is the domesticated type of the gray wolf, and that gives the reason for the close resemblance between the two. Studies on their genetic drift have provided evidence showing that the wolf and the dog have a common ancestry (Spotte 28). North America and the Eurasian regions were the major homes of the global wolf population, but the numbers have been reducing, following an increase in human encroachment. This paper will present a comparison and a contrast of dogs and wolves, to inform people about the similarities and the differences between the two. The similarities between the dog and the wolf include that the two animals belong to the same animal species: the dog belongs to the Canidae family (canis lupus familiaris) and the wolf belongs to the same family (canidae) but the sub-family is the canis lupus. Other similarities include that the two belong to the animalia kingdom; the phylum classification of the two is also the same – they belong to the chordata class (Spotte 28). The two animals belong to the mammalian class of animals; both fall under the carnivora order; the wolf and the dog also belong to the canis genus of animals. These areas of similarity for the dog and the wolf show that they are naturally more similar than many people would believe, despite the fact that many people regard wolves to be very wild – unlike dogs. The second main area of similarity is that the two animals possess hunting abilities, despite the fact that their styles of hunting are relatively different. In the case of dogs – due to its domestication – is more likely to have a weaker hunting instinct (Horowitz 42). Further, their physical characteristics are also affected by their domestication, including that, the teeth of many species of dogs are too small and not strong enough to tear the throat of a dear. These physical changes in the dog are mainly due to its

Analysis of the exam for admission to higher education institutions Essay

Analysis of the exam for admission to higher education institutions - Essay Example According to Karen Huffman in her book ‘Psychology in Action’, the scientific standards for a good Psychological Test to measure intelligence are standardization, reliability and validity. Standardization is when norms and uniform procedures must be established for giving and scoring in a particular test. Reliability includes that the test should be such that measures stable and consistent scores when the test is administered the second time and lastly validity is when the results measure what the true purpose of conducting the test was.SAT is standard for everyone and is also reliable at the same time. But when it comes to validity, some people argue that the results of the test do not show the true intelligence of the person. Why is this so? According to K12 Academics, which is an Education Resource Centre, the analogies in the verbal section are ambiguous and there are errors in the scoring of math scores. In 2001 Richard C. Atkinson urged the American Council of Educ ation to drop SAT Reasoning test as a college admission requirement. He recommended making this test optional. Because of this, in 2005, the pattern of the SAT Reasoning test was changed. In 2006, the average national score of the SAT dropped by seven percentage points from 2005. This was the largest drop in 31 years and was reported in the ‘Yale Daily News’ by Josh Duboff. An article published in 2007 by Maya Srikishnan, who is a reporter for ‘The Daily Texan’, reports that this new and improved test also got criticized because of its writing section.... Also this test puts people who do not have English as their first language at a disadvantage as a bigger portion of the test now required the students to know English. This new test was also condemned because of the duration of the test. Students and educationalists argue that the test is too long and this affects the scores of students (Srikishnan, 2007). In short, the new test is argued to be even less valid than the older one. There have also been a lot of errors in the calculation of the final scores. In 2006, it was reported by 'The Daily Gamecock' that all together out of 495,000 tests, 4411 tests had been incorrectly marks. This error in checking makes the test unreliable to some extent. (Pope, 2006) In an article 'Test Bias: The SAT in the College Admissions Process' written by Susan Woollen, she reports that College Board itself emphasizes that SAT should not be used as a main criterion of admission and that it is wrong to determine the grade point average, class rank and ot her qualities in a student by just considering the score of SAT. She also argues that the questions in SAT are also culturally biased towards Blacks and Hispanics. In 2002, the average score of a white American was 527 in verbal and 533 on math section while blacks scored an average of 430 in verbal and 427 in math. This proves that when the scores of different ethnicities were compared, there was a huge difference and according to Susan and her sources, this difference is because of the cultural biased design of SAT. The minorities kept scoring consistently lower than whites. However, this could be because of the quality of education and low housing conditions that are given to the minorities.

Flexibility in People Management Approach Research Paper

Flexibility in People Management Approach - Research Paper Example Operations management is one of the functional areas of management, which is concerned with managing the operations of a firm such as the production of goods and services to ensure that they can meet the quality and features that the end customers are in need of. Earlier, it was considered merely operational in nature, but with the advancement in marketing philosophy and the shift of business operations from a production orientation to marketing orientation, production management assumes great importance and considered a value-adding area. Production involves a wide spectrum of activities associated with the production and distribution of goods and services. This functional area of management ensures the proper planning, organizing and execution of all operations in an efficient and effective way so that organizational objectives can be attained. The basic principles of this discipline remain the same irrespective of the nature of the organization, but they have to be adapted to the changing nature of the organization and its size. Human resource management involves the proper utilization of people in an organization in a cordial and cooperative environment. This area of management has strict rules and principles with which people are hired, trained, and compensated. However, these principles cannot be used as such without a humanitarian approach. In other words, there are no hard and fast rules as to how people can be managed and utilized, because there are no theories which exactly exhibit human behaviour.

'Estimating Project Costs' Assignment Example | Topics and Well Written Essays - 1000 words - 1

'Estimating Project Costs' - Assignment Example Cost is also the most important parameter of exclusive concern for higher level management, accountant, customer and other stakeholders of project and cost estimation is also performed during project planning phase. Appropriate cost estimation is very crucial for the successful development and delivery of project. It shall not only facilitate all resources allocated to the project but also an important factor for the client concern. That’s why this is Project Managers core responsibility to come up with realistic cost estimation for project considering all factors and dependencies in mind so that client can be provided with exact cost requirement of project and further allocations of resources can be made possible with cost requirement. Now the question arise how is it possible to define good initial estimates of cost for any nature of project. Cost is the factor that has link with every entity of project like for any construction project it might be aggregate of cost related to construction material, machineries used for construction, cost of human resources(engineers, architects, labors, technician, plumber etc) and other costs. Another example is of software development project, costs associated with such nature of project shall be of infrastructure used for development, cost of human resources(business analyst, software developers, design architect, testers etc),critical computer resources, memory requirements and any other costs even cost of pizza or refreshments for team members. Let’s discuss three estimation types that can be relied upon by Project Managers for defining initial estimates of cost for their project. At the initial level of project when requirements are not vivid it is difficult to come up with accurate initial estimates of cost and time. There is always possibility of uncertainty in

A Worn Path Essay Example for Free

A Worn Path Essay The short story ‘A Worn Path’ by Eudora Welty emphasizes the importance of patience and persistence. The protagonist of the story, a very old African-American woman, Phoenix Jackson is presented by the author as a study in perseverance, stamina and life in the face of hardship and death. The story is rather deceptively simple and deals with an old woman’s journey on foot through the woods of Mississippi to the city of Natchez, motivated by the need of medicines for her ailing grandson. However, structured upon this journey motif, the story has a rich veneer of symbolism that turns Phoenix Jackson an everyman, while her journey, transcending every boundary becomes the very emblem for the eternal human quest through the wildernesses of life. The landscape that the protagonist has to cross to reach her destination is at once evocatively beautiful and hauntingly dangerous, threatening at every moment to jeopardize the journey. The old and worn out woman is acutely aware of the dangers and hardships that lie in her way and as she walks steadily she mutters under her breath: Out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals†¦ the big wild hogs out of my path. Dont let none of those come running my direction. I got a long way. Her feet feels chained as she negotiates a particularly steep uphill path and gets entangled in a thorny bush that looks harmless from the distance. As soon as she overcomes this other impediments follow: narrow logs across a creek, ghosts which turn out to be nothing but scarecrows, dog and his white master crosses her path. But she braves it all with a determination and patience that bespeaks of the invincibility of the spirit that burns within her breasts. The solitary journey of the protagonist through the wildernesses is further complicated by her old age, her acute physical exhaustion and her failing vision. However, walking against these innumerable odds, Phoenix Jackson emerges victorious with the aid of her sheer fortitude and capacity for self-sacrifice for the sake of her grandson. Even when a bounding black dog pushes her over into a ditch, Phoenix Jackson does not lose her infinite patience. In fact lying by the roadside in a ditch, incapable of getting up on her own, she seems quite happy and soon loses herself in a dream and goes on talking to herself. After being rescued, she calmly declares the rationale of her journey to the hunter who advises her to go back home: I bound to go to town, mister, said Phoenix. The time come around. The protagonists zest for life is revealed in her intense awareness of every natural object around her and the wilderness seen through her failing eyes, takes on a dream-like quality; a dream in which every object quivers with symbolic or allegorical significance. The real journey transcends its limits to reveal a religious pilgrimage or a quest with Phoenix Jackson as the lonely knight whose only true weapons against adversities are her infinite patience and persistence. Interestingly, the story is actually set during the Christmas season, suggesting that the protagonist is out on a pilgrimage where her endurance and fortitude will be tested to the extreme. The theme of patience and persistence is also reiterated in the mythological significance of the name, Phoenix, a bird that rises again and again from its own ashes asserting the victory of life over death. It is to be noted that it is not only the natural world that poses an obstacle for the old protagonist, but the society too that refuses to giver her the due respect. Thus we see the White man condescendingly concluding that she is going to the town merely to see Santa Claus or the nurses at the great big building dismissing her as a case of ‘charity’. But all these barely touches the old lady, who has surely earned the medicine a thousand times over; the medicine that is given away to her as ‘charity’. She once again walks out into the street starting her long journey back home through the wilderness. Thus it might be concluded that Eudora Welty’s A Worn Path is a powerful assertion of the victory of the human spirit against all conceivable odds. The victory is undoubtedly hard earned, neither does it promise much spoils (the old woman is rewarded with a paper windmill and medicine for her grandson at the end of her almost epical journey). But it is a victory of patience and persistence. The battle too is worth fighting whatever be the spoils.

Juice Of Different Brands And Containers Marketing Essay

Juice Of Different Brands And Containers Marketing Essay Introduction Now a day with the increasing intensive competition in order to marketing a product marketing plan is considered as a sole of this, 2.1 Current Marketing Situation In our country there are many types of fruit juice available in the market. Generally mango juice is popular. Beside this, orange, apple, strawberry, grape juices are also accepted by the consumers. At present, many existing soft drink producing companies like Pran, Shezan, Achme are more or less successful in the country because of the rate of selling of their product in the market. Considering this situation, to enter into the market and to compete with other brands, our new soft drinks producing company Anron is preparing to launch the juice of water melon which will enter as a new product in the market. Generally our target is to focus on all class people of all ages particularly kids and teenagers. For doing this we have tried to distribute our product in such areas so that it is available to them. 2.1.1 Market Description Generally, in current market different types of juices are sold in tetra packets or bottles. Tetra packet is not returnable. It is very light and easy to carry. On the other hand, some bottles are returnable and some are not. Few images of these types of containers of some particular brands are shown below: Fig1. Juice of different brands and containers Fruit juice is very good for health because it provides vitamin and nutrition that build body. Since the present market is generally covered by orange, apple, strawberry, grape juice and our new product water melon juice is full of nutrition we want to present it with nice flavors, nice containers and with a real taste at reasonable price. Watermelons are grown throughout the tropics and subtropics region, but do best in the hot drier areas with the abundance of sunshine. They are killed by frost. They grow best on fertile sandy soil, particularly on sandy river banks. They ate fairly drought- resistant and will not stand water logging. Kuakata, Khepupara, Alipur, Mohipur, etc. are main production area of water melon in Patuakhali district in our country. It is also produced in Natore and other districts in Bangladesh. Our target is to collect water melon from the cultivators of different areas and make a deal with them to ensure proper supply of the water melon in order to produce Juicy Melon in a large volume. 2.1.2 Product Review An overall idea about our product is presented here. i. The brand name of the product will be Juicy Melon. ii. The slogan of the product is A taste of reality. iii. At first, it will be available in the market in cane, plastic or glass bottles and in tetra packets. iv. The containers will be of different sizes so that people can buy according to their need. v. The juice will be produced from fresh and pure water melon which is grown in our country. vi. It will be produced by highly improved automated machine. vii. It will be fully free from harmful chemicals, colors and preservatives. viii. It can be stored in refrigerator but it is not must to store it. ix. The overall making procedure of the juice will be monitored by experienced employees and chemists. x. The product will be available in almost all shops in the market. At first, in grocery shop then, in super markets. xi. The product quality will be of high and price will be reasonable. 2.1.2 Competitive Review Pran, Shezan, Achme, Frutika juices have already created a standard position in the market. So, just launch a product in a market is not an easy task. To make a good impression to consumer about the product and also to make profit it is must to know details about other competitors. Analyzing the competitor can create augment chances of launching to be the most successful one. Pran: PRAN is the leading food processing company in Bangladesh and is believed to be processing about half of the horticulture produce that goes to the processed channel in the country. The company produces and distributes fruits juices, snacks, confectionery, culinary products, dairy and soft drinks. It enjoys a strong brand reputation in the country and exports its products to 70 countries. The company has requested IFC for assistance to finance its corporate plan to expand capacity and improve operating efficiencies, aimed at satisfying growing domestic demand and capitalizing on export opportunities. Shezan: The company was incorporated in 1964 as a Private Limited Company, with the main  objective to set up an industrial undertaking for manufacturing of juices, squashes, sherbets, jams, pickles and preserves from fruits and vegetables. In 1971, Shahnawaz group purchased all the shares of Alliance Industrial  Development Corporation. Sajeeb Corporation the company is a well reputed and leading manufacturer, exporter, importer marketing organisation of consumer products (Shezan Juice, TANG, Nocilla, Kolson Lascha Semai, Kolson Macaroni, Kolson Vermicelli, Kolson Noodles, Sajeeb Biscuits other food item) in Bangladesh. Acme: ACME Group is one of the leading and diversified global conglomerates in Bangladesh, with offices in all major cities, employing over 3000+ employees. The images of some acme juice products are given below: Fig2. ACME juice products Frutika: Akij Food and Beverage Limited (AFBL) is one of the main concerns of Akij Group, which is a Bangladeshi industrial conglomerate. Frutika Juice is the juice brand of AFBL, recently introduced juice in the prevalent Bangladesh market. From the lunching of the product Frutika Juice has come up with novelty promotional campaign in order to grab the market share. It also tried to make available the product in the market through their effective distribution channel. However, the price charged by it is relatively higher compared to the competitors. 2.1.2 Distribution Review This is an important part of marketing. After producing Juicy Melon in the company it is required to distribute it in the market. At first, we will distribute it almost all shops of divisional cities. Grocery Store is a store established primarily for the retailing of food. Our assigned team member will distribute the product in grocery shops. People of our country are largely dependent on this type of shops. They can buy necessary things from their nearest shop. So, to reach our product to every people, Juicy Melon will be distributed to grocery store. Supermarket A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket or superstore. Well distribute our product at this type of market. Schools, colleges and universities Well distribute the Juicy Melon in the shops nearby schools and colleges. We also supply it in the university cafà ©. SWOT analysis: Our company is serving in the market as a leading competitor. Most of the products of our company are consumer oriented and holding superior market value except the existing juice brands. Thats why our company is willing to inaugurate a juicy brand in a different manner, with a different taste in the juicy drinks JUICY MELON- a pure natural drink with no added sugar, a minus fat with no calorie observation. Though our new product is expected to lead the juice market, we have a swat analysis for the betterment in market serving in an efficient way. Strength: strength are internal capabilities that can help the company reach its objectives .our company has the strengths- Innovative feature- the juicy melon is containing a minus fat characteristic, which is a new observation in case of any juicy brands. Along with our companies existing brands, no other brand is containing this rare feature. Lower price- in comparison to other competitive products in the market, juicy melon is charged a lower price. The lower price is possible due to our competitive advantage in technological and ingredient observation. Ingredient availability- the main ingredient used in the Juicy Melon is water melon. Water melon is largely produced in all over the country. The price is also seems to be very low which is very positive indication for the company. Full of nutrition-our main ingredient ,watermelon is a indigenous fruit which have to believed to have originated in our India Subcontinent is a good source of vitamin A, high in vitamin C, beta-carotene, lycopen, iron, zinc, potassium and other nutritive minerals and very low in sodium; free of fat, saturated fat and cholesterol. Weakness: weakness is internal elements that may interfere with companys ability to achieve its objectives. The major weaknesses are ___ 1. Lack of market information previously no other product is made up of water melon the juicy melon can serve the market or not, may be a questionable factor. Higher preservation cost _ the preservation cost is higher than others. The product, ingredient liquid is a season fruit so the company has to store a huge amount due to demand construction. Opportunity: Opportunities are external elements that the company may be able to its advantage. Increasing demand: Due to peoples health consciousness and other environmental factors people are demanding natural food. The Juicy Melon will be available in the market with this unique characteristic. So there is a possibility that demand will increase in a hear future. Low technology cost: Juicy Melon is available at lower cost due to its lower technology cost. Due to govt. policy, the technological assistance is available from different companies outside the country. The nutrition content: The high water and nutrients contents of our main ingredient keep our bodies hydrated and refreshed, protect from dehydration, toxification; helps in cleaning our kidneys; Vitamin A and beta-carotene improve the accuracy of our vision, preventing, at the same time, eyes-related diseases such as cataracts or macular degeneration, help heart to function accurately, strengthen the immune system, prevent against cancer and is an anti-aging and anti-wrinkling agent for the skin; lycopene a naturally occurring red pigment is the most active carotenoid that is a very potent antioxidant against free radicals and anti-anticancer agent, helps improving short and long term memory, protects and prevents from heart disorders, beneficial against the prostate and testicles and prevents skin, cervical, breast and prostate cancer, also acts as a detoxifier of the waste in the body and inhibits cholesterol formation; Iron plays a decisive role in the growth and physical develop ment of children and teenagers, as it helps their bodies grow in a healthy and harmonious way, strengthens and protects all the organs within our body and is crucial for menstruating, pregnant or lactating women, makes us active and provides us with stamina, links to the hemoglobin, which transports oxygen from the lungs to all body cells and is also part of key enzyme systems for energy production and metabolism; and so on. These all valuable nutritious functions of our ingredient give our product a high quality diet or food value and will help us in our promotion strategies. Our tropical climate: The succulent, thrust-quench fruit watermelon containing 90% water is available for maximum three months on the other hand in our tropical country, now a days, summer exists more than about seven months. As a result, the demand of this refreshing and thrust-quench fruits exists beyond the period of watermelons availability. Demand for all the year round: Besides delicious and watery mouth taste, the high nutritious value will support its demand for the whole year. Threats: Threats are current or emerging external elements that may possibly challenge companys performance. Increased composition: A number of compositions are entering into market with fruit juice orientation .Along with our companys existing fruit juice, grappyfizz, appyfizz etc. again no water melon juice is available in the market. Variety in customer preference: Bangladesh is a country of about 14 crore people. The market size seems to be very large. Again the market is differentiated in terms of demand as the people are differentiated in case of income, age, occupation, literacy, etc. 4.0 Objectives and Issues 4.1 Objectives 4.2 Issues 5. Marketing Strategy Anrons marketing strategy is based on positioning of product differentiation in terms of new taste and flavor and relatively lower price than other competitors. Our primary consumer target is children and our secondary consumer targets are young and adult people who enjoy fruit juice and other types of soft drinks. Our primary business targets are wholesalers and retailers of busy places like bus terminals, railway stations, and local markets. Our secondary business targets are cafeteria of college and university, fast food shops and shopping mall. 5.1. Positioning Though our product Juicy Melon is undifferentiated type, we want to differentiate it by providing real taste of watermelon which is one of the most flavored and nutritious fruit. The flavored taste of watermelon, the brand new type of juice, the nutritious value, the colorful attractive packaging, and relatively lower price are our major positioning tool. 5.2. Product Strategy The Juicy Melon, including all the features described in the earlier Product review section, will be sold in different colorful packaging styles like cane, plastic and glass bottle, tetra pack of different amount like 150 ml of tetra pack; 250 ml of cane, plastic and glass bottle, tetra pack; 500 ml of plastic and glass bottle, 1 L of plastic and glass bottle. The different types of packaging are shown below in the table: Packaging Amount per unit packaging Cane 250 ml Cane 500 ml Tetra pack 150 ml Tetra pack 250 ml Tetra pack 500 ml Tetra pack 1 L Plastic bottle 250 ml Plastic bottle 500 ml Plastic bottle 1 L Glass bottle 250 ml Glass bottle 500 ml Glass bottle 1 L The delicious taste and flavour of products main ingredient, water melon and colorful attractive packaging; purity and asepty of Juicy melon and comparatively lower price are all favorable features of our product to attract our target customers and to take competitive advantage. We will introduce another new taste and flavor of pineapple (the Juicy pineapple) in the next year thereby expanding product line. Building brand equity with new taste and purity is an integral part of our product strategy. The brand name (ABC), slogan (BRINGS TASTE IN LIFE) will be displayed on the pack, cane and bottle that means on overall packaging and in our primary introductory marketing campaign these will be reinforced. 5.3. Price Strategy The Juicy Melon will follow market penetration pricing strategy with target of large market sharing by attracting large number of buyers. The Juicy melon will be introduced at the wholesale and retail price per unit which are shown in the following table Packaging Price Per Unit Cane, 250 ml 13 Cane, 500 ml 25 Tetra pack, 150 ml 10 Tetra pack, 250 ml 13 Tetra pack, 500 ml 25 Tetra pack, 1L 48 Plastic bottle, 250 ml 13 Plastic bottle, 500 ml 25 Plastic bottle, 1L 48 Glass bottle, 250 ml 13 Glass bottle, 500 ml 25 Glass bottle, 1L 48 5.4. Distribution Strategy Our distribution strategy is intensive distribution to make the product available to the consumer by stoking as many outlets as possible. Indirect consumer marketing channel (Producer Wholesaler Retailer Consumer) is our major distribution channel. In various occasion like Pahela Baishakh, International Mother Language Day, Independent Day, Victory Day, Eid Ul Azha, Eid Ul Fitar, Durga Puja, fair and so on, we will follow mobile marketing using direct consumer marketing channel by direct selling to consumer at half of the price per unit in the college and university campus and other gathering and fair place. 5.5. Marketing Communication Strategy By using all media like TV channels, printing media, radio, bill board, we will integrate all messages to reinforce the brand name, the main points of positioning of new and unique taste and flavor and lower price. We will follow both a combination of pull and push strategy. Our persuasive and comparative advertising objectives will be achieved through selecting appropriate timing, media and advertising strategy by advertising agency based on media consumption research to reach prospect buyers for pull strategy before and during product introduction. Consumer sales promotion tools like premium, contests which will be communicated through advertising will be used for pull strategy. For push strategy we will use trade sales promotions like discount, premium, display allowance to attract motivate, retain and persuade wholesaler and retailer to give self space, promote in advertising, and push our product to consumers. For our new product we need large advertising budget as we want to gain large marketing share. 5.6. Marketing Research Our exploratory and descriptive research objectives are- -measuring brand awareness during and after marketing campaigns which will help us determines the effectiveness and efficiency of our messages and media, -studying customer satisfaction to gauge market reaction, -identifying opportunities for our future product development effort, -measuring and analyzing customer attitudes toward competing brands and products. 5.7. Marketing Organization The structure of our marketing organization is organized by function which is shown in the following figure. The Chief marketing officer holds overall authorization for marketing strategy and direction Chief Marketing Officer Sales Manager Public Relation Manager Promotion Manager Research Manager Promotion Analyst Advertising Analyst Figure: Arnones Marketing Organization 6.0 Action Programs We will launch our product Juicy Melon in first January 2011.The summary of our next four months action programs to our objectives are given below. December, 2010 We will introduce our Juicy Melon formally by arranging concert inviting most popular celebrity and nutritionists who will give some speech about our products nutritious value. We will start trade sales promotion strategies by communicating selected wholesaler. January, 2011 We will start integrated campaign targeting our prospected customer using multimedia like TV channels, printing media, radio, bill board. We will start consumer sales promotion. February, 2011 We will continue multimedia advertising campaign to reinforce our positioning strategies and will also continue trade sales promotion tactics. March, 2011 We will use new type of advertising, and will continue consumer sales promotion and will use mobile marketing. 7.0 Budget: This marketing plan includes a detailed budget, schedule, and managerial assignment for every action program. After implementing the marketing plan, up-to-date data has to be collected about the product position regularly and then for control purposes the plan will be allowed for month-by-month comparison of actual versus projected sales and expenses. Budgets as managerial tools How much will the activities defined above cost? Can you provide a revenue forecast? Explain the assumptions on which the forecast is based and consider various (best case, worst case) scenarios. Since many Information Centers now operate as cost centers, if not profit centers, this component of the plan is extremely important. The classic quantification of a marketing plan appears in the form of budgets. Because these are so rigorously quantified, they are particularly important. They should, thus, represent an unequivocal projection of actions and expected results. What is more, they should be capable of being monitored accurately; and, indeed, performance against budget is the main (regular) management review process. The purpose of a marketing budget is, thus, to pull together all the revenues and costs involved in marketing into one comprehensive document. It is a managerial tool that balances what is needed to be spent against what can be afforded, and helps make choices about priorities. It is then used in monitoring performance in practice. The marketing budget is usually the most powerful tool by which you think through the relationship between desired results and available means. Its starting point should be the marketing strategies and plans, which have already been formulated in the marketing plan itself; although, in practice, the two will run in parallel and will interact. At the very least, the rigorous, highly quantified, budgets may cause a rethink of some of the more optimistic elements of the plans. Objectives of Budget Budget serves two main purposes To protect profitability To help managers plan for expenditures, scheduling, and operations related to each action program. Determining costs There are different types of costs like fixed costs and variable costs. Fixed costs (also known as overhead) are costs that do not vary with production or sales levels and include costs such as rent, interest, depreciation and clerical and management salaries. Regardless of the level of output company must pay these costs. The total fixed costs remain constant as output increases, the fixed costs per unit will decrease as output increase because the total fixed costs are spread across more unit of output. On the other hand variable costs vary directly with the level of production and include costs related to the direct production of the product and many of the marketing costs associated with selling it. Although these costs tend to be uniform for each unit produced, they are called variable costs because their total varies with the number of units produced. Total first year sales revenue for the Juicy melon is projected at tk2000000 million, with an average wholesale price tk 13.00 per bottle and variable cost per bottle 3.00 tk for per bottle sales volumes 400000. We anticipate a first year loss up to 10 million on the juicy melon. Break even calculation indicates that the juicy melon will become profitable after the sales volume exceeds 40000 early in the products second year. Our breakeven analysis of juicy melons first product assumes per bottle whole sale revenue of amount per bottle. Variable cost of tk 3 per bottle, and estimated first year fixed cost of 400000. Based on the assumption the breakeven calculation is: Beak even volume = = Fixed costs / price variable costs = 400000/13-3 = 40000 Where as fixed costs = 4, 00,000 Variable cost = 3 Expected unit sales= 50,000 Unit costs = variable costs + fixed cost/expected unit sales = 3+ 400000/50000 = 11 Mark up price = unit costs / 1- desired return on sales 16 percent = 11/ 1- 0.16 = 13 Determining price is one of the most important marketing decisions and marketers have to considerable leeway when setting prices. The limiting factors are demand and costs. Demand factors such as buyer perceived value, set the price ceiling. The companys cost set the price floor. In between these two factors, we as a marketer must consider competitors price and other factors such as reseller requirements, government regulations, and company objectives as well. Since we started as a new product we would like to sell at wholesale prices tk 13.00. In order to expand the market and to gain market share rapidly we launch the product at a lower price. Accordingly we first consider pricing decision s from a cost perspective. The n we consider consumer value, the competitive environment and the reseller requirements. 8.0 Controls Controls help management assess results after the plan is implemented, identify any problems or performance variations, and initiate corrective action. We would like to plan tight control measures to closely monitor quality and customer satisfaction. This will enable us to react quickly in correcting any problems that may occur. Other early warning signals that will be monitored for signs of deviation from the plan include monthly sales (by segment and channels) and monthly expenses. Giving the emphasis on the market volatility, contingency plans are developed to address fast moving environmental changes such as new technology and new competition. Now a day the executive drinks market is steadily increasing with passing time. With keeping this in mind, our marketing programs will expand accordingly. The addition of an internally index will allow juicy melon to the market with the expanding number of potential customers. Sales will increase accordingly, providing working capital for internal product development, marketing department growth, and Internet development. A presence on the Internet will be a key milestone to expanding sales and marketing potentials through the utilization of new channels. Ultimately everything is carried out to monitor the project success. Break-even analysis Based on understanding of the costs, consumer value and the competitive environment and reseller requirement we have decided to set its price to wholesalers at tk 13.00.At that price what sales level will be needed to break even or make profit is determined. Breakeven analysis determines the unit volume 40,000 and taka sales needed to be profitable given a particular price and cost structure. At the breakeven point, total revenue equals total costs and profit is zero. Above this point the company will make profit; below it, the company will lose money. The break even analysis shows that to reach the break even point, the company is required to have sold 4000 units of the juice. As per the sales forecast, it will happen by the end of 4th year (2014) of launching product into the market. Table: Break Even analysis Quantity of bottles(thousands) (1) FC (Tk) (thousand) (2) VC (Tk) (thousand) (3) = (1) ÃÆ'- Tk. 3 TC (Tk) (thousand) (4) = (2) +( 3) TR (Tk) (thousand) (5) = (1) ÃÆ'- Tk 13 Profit (Tk) (thousand) 0 400 0 400 0 -400 10 400 30 430 130 -300 20 400 60 460 260 -200 30 400 90 490 390 -100 40 400 120 520 520 0 50 400 150 550 650 100 Figure : Break Even analysis Conclusion In order to the effective

We Must Report Child Abuse and Neglect Essay -- Argumentative, Persuas

Each of us has the moral obligation to report suspected cases of child abuse. National statistics indicate that five children die daily as a result of child abuse (Childhelp, 2015). Reporting suspected child abuse can prevent the abused child from continuing the horrific cycle of abuse toward their own children (Smith & Segal, 2015). There are four forms of child abuse: physical abuse, sexual abuse, neglect, and emotional abuse (Smith & Segal, 2015). Christine â€Å"Chris† Witty, a gold medal winning speed skater, molested by a family friend at the age of four, â€Å"it’s important to talk about it. You raise awareness. But you can also prevent it (child abuse) by not letting it be a secret† (Newberry, 2008, para. 3). Researchers have shown that child abuse may be caused by a complex combination of personal, social, and cultural factors (Family Resource Center, 2015). Measures should be taken to protect children because they are the future. Child abuse is a serious problem that no one wants to admit it exists or do not know how to stop it, if they are aware it exists. Although people are afraid to get involved, suspected cases of child abuse need to be reported immediately because reporting child abuse can save a life. Physical abuse and sexual molestation are the most common forms of child maltreatment (Pillado, Kim, & Dierkhising, 2010). Physical abuse is non-accidental trauma or physical injury caused by punching, beating, kicking, burning, or otherwise harming a child (Smith & Segal, 2015). Physical abuse is the most visible form of child maltreatment and there are several warning signs (Smith & Segal, 2015). The most common warning sign of physical abuse is continual injuries or unknown bruises, contusions, or lace... ...92502d%40sessionmgr4&hid=7&bdata=JnNpdGU9ZWRzLWxpdmU%3d#db=mih&AN=6743462 Kids First Child Abuse Treatment Center. (2009). 7 Ways to prevent child abuse. Web. 23 May 2015. http://www.kidsfirstinc.org/preventing-abuse National Center for Injury Prevention and Control. (2010). Understanding child maltreatment. Web. 23 May 2015. http://www.cdc.gov/violenceprevention/pdf/CM-factsheet-a.pdf Newberry, P. (2008, September 15). Olympian goes public with sexual abuse. USA Today. Web. 23 May 2015. http://www.usatoday.com/sports/olympics/2008-9-15 Pillado, O., Kim, T., & Dierkhising, C. B. (2010). Fact sheet: Child maltreatment. Web. 23 May 2015. http://stopyouthviolence.ucr.edu/factsheets/FACTSHEET%20ChildMaltreatmentSpring2010.pdf Smith, M., & Segal, J. (2015). Child abuse and neglect. Web. 23 May 2015. http://www.helpguide.org/mental/child_abuse_physical_

Success Story: Subway Restaurants Essay -- Business Marketing Franchis

Success Story: Subway Restaurants Subway Restaurants, the franchised based sandwich shops, has surpassed McDonald’s as the largest restaurant chain in the country. The â€Å"Healthy Choice† promoted chain surpassed the Big Mac of fast food by 148 locations. Subway opened 904 new locations last year, to McDonald’s 295 opened (www.Subway.com). The sandwich franchise began during the summer of 1965. Seventeen year old Fred DeLuca received a loan from a family friend for one thousand dollars, and opened the first Subway in Bridgeport, Connecticut. The store name was not Subway but Pete’s Super Submarines named after the family friend that gave Fred DeLuca the loan (www.entrepreneur.com). Pete’s Super Submarines was changed to the current name of Subway in 1974 (www.entrepreneur.com). Fred DeLuca wanted to expand and open more locations, he had a set goal of opening 32 shops with in ten years. By 1974 DeLuca owned and operated sixteen locations around Connecticut. DeLuca was just at the halfway point of his goal of 32 shops in ten years. Time was running short with just less than two years to achieve his targeted goal. DeLuca turned to franchising as an option to increase locations (www.Subway.com). A Friend of DeLuca was the first franchisee. Brian Dixon bought the Wallington, Connecticut location (www.Subway.com). In 2003 Subway is ranked number one in the franchise 500, they have held this title for three years in a row. Subway has also been ...

Sex and Relationships Essay -- Literary Analysis, Brave New World

Both Brave New World and 1984 incorporate the themes of sex and relationships. However, the way they are perceived in both novels is quite different. The main dichotomies occur in the function of sex for reproduction, in relationships, and in the concept of a family. However, what is surprising that although the two books can be considered diametrically opposite to each other, they seem to agree on the aversion to the human emotions that develop in a relationship and those that develop from sexual intercourse respectively. In Brave New World, sex is completely separate from reproduction. Babies are mass-produced in Hatcheries such as the Central London Hatchery and Conditioning Centre and most are made â€Å"freemartins†; consequently, it is not physically possible to conventionally reproduce. The females who are not rendered sterile are obliged to wear â€Å"Malthusian belts† to avoid any pregnancies. In fact, giving birth is considered exceptionally humiliating and degrading, not to mention blasphemous. This is best seen in Linda’s extreme reluctance to return to the World State (specifically London) after giving birth to John. Instead, sex is considered as more of a social activity than as a means of reproduction. In contrast, sex in 1984 is used only for reproduction. The Party fears that the sex instinct (which is born out of mutual love between two people) will have a deleterious effect on the energy and zeal required to support Big Brother and the Party’s propaganda. Thus, it is diligently bottled up and converted into love for the Party and Big Brother. Also, â€Å"sexual intercourse [is] looked on as a slightly disgusting operation, like an enema† (Orwell 57) because the Party views it as a hindranc... ...’re happy inside yourself, why should you get excited about Big Brother and the Three Year Plans and the Two Minutes Hate and all the rest of their bloody rot?† (Orwell 111). This could potentially lead to a rebellion and thus the Party could be overthrown. This is exactly what it wants to prevent, so it takes great pains to repress the emotions that could develop by having sex by abolishing sex altogether. Therefore, the themes of sex and relationships have been twisted and marred to such a degree that their meanings have fundamentally changed. For both Brave New World and 1984 respectively, the function of sex has been altered to suit the needs of the totalitarian government, relationships have become a mere shadow of what they were in the past, and the idea of a family has been tarnished. Consequently, they are quite significant themes in both books.

Evaluation Essay of “Saving Private Ryan”

Title World-renowned director Steven Spielberg creates what arguably could be considered one of the greatest war movies of all time, with his directing of Academy award winning film Saving Private Ryan starring Tom Hanks and Matt Damon as Captain Miller and Private James Ryan. Saving Private Ryan opens with an old man at a graveyard when the movie flashes back to 1944 during the Allied invasion of Normandy, where two brothers are killed during the fighting.Later the viewer learns that earlier a third brother died fighting in New Guinea, and that the news of all three brothers deaths will be delivered to their mother on the same day. The government learns that a fourth son (Private Ryan) is alive in the French countryside, and detaches a squad to retrieve him led by Captain Miller. Along the way, the group of soldiers begin to question their assigned mission and its costs. Teaming up with writer Robert Rodat, Spielberg is able to create a movie with top-notch special effects, amazing storytelling, and brilliant acting.Multiple movie critics and historians have praised Saving Private Ryan's opening beach scene as â€Å"The most realistic portrayal of World War II† compared to other works of cinematography. The movie achieves excellence through its astounding special effects making the viewing of this movie as close to war one can get without fighting, winning the Academy award for achievement in special effects. From the beginning scene where Tom Hanks, in a shell-shocked state, is witnessing all the havoc occurring around him to the final battle scene on the bridge, Saving Private Ryan has everything a good war movie needs in regards to special effects.The use of all of the special effects in the movie however, does not take away from any of the storytelling or progression of the film. Instead, the use of these effects enhances the overall greatness of the film by allowing the viewer to get the best possible visual experience of the events that occurred d uring that time. With Steven Spielberg at the helm of the film as both the director and a producer, the story aspect was bound to be incredible.Spielberg puts together this story of a group of soldiers sent on a mission to bring home the last remaining son of a mother, only to have doubts about the mission and if all of the loss and fighting is worth this one man. By combining different aspects such as relationships, death, and inner turmoil, Spielberg is able to create a masterpiece. The way Spielberg shows the inner workings and behaviors of the soldiers in the group is just one of the many ways that he is able to make the story relatable and a cinematic wonder.During the movie, the group meets a family, when they arrive at a small town bombarded by artillery. The father tries to give his daughter to the soldiers thinking that she will be safer with them. While the commanding officer at first refuses, one of the soldiers takes the girl saying that she â€Å"reminded [him] of his niece back home. † letting the viewer connect with the characters on a more personal level. Saving Private Ryan is as close as one can get to perfecting a war movie.Having all of the criteria for its genre, from story, to effects, to great performances, Saving Private Ryan is one of the all-time greatest movies. What stands out about this movie is how well plot and effects go hand in hand, complementing one another without over doing anything. I would strongly urge anyone who has yet to see the movie to do so, as it is one of the greatest cinematic works ever created. In the end, Saving Private Ryan is a movie that I feel will stand the test of time, and forever be watched and enjoyed by future generations.

How to Put Together a Desktop Computer Tower

As a teenager I was always fond of computer. I built my first desktop computer in 2009 when I was able to afford purchasing all the components myself. In March of 2012 my desktop had a power surge and short-circuited the motherboard, rendering the rest of the components useless. I tore apart the desktop tower and inspected all my components to see what would be reusable. The power supply, video card, CD optical drive, and hard drive could all be salvaged. I placed all the salvaged components in an anti-static bag and stored them in a dry and relatively cool area in my closet.Once I knew what components and new hardware I would need I began researching all the new products in the market. I realized my once top of the line components were outdated but, being poor I had to make due with my salvaged parts. The list of components needed was concise, but rather expensive. I needed a new motherboard, central processing unit, processor cooler, and a new desktop computer tower case. I had to wait and save another paycheck to buy all the necessary components. As soon as all my components arrived I cleared approximately a five by five foot flat surface in my living room and laid all my components down in their boxes.I first unboxed my tower case and read the manual of its capabilities and how its fans are set up. I then opened all the rest of the boxes and laid out each component. Inspection of each component is a must at this point. If you’re able to find damage before you put your computer together it’ll save you the time of disassembling your computer once you’ve found out something has malfunctioned. If you’re lucky like I was you will not have any damaged parts and you can continue to assemble your computer rig. The first step to assembling the computer is to install your central processing unit.In my case, I had to install both the central processing unit and the processor cooler on the motherboard before mounting it in the tower case. On ce that was installed I proceeded to installation of the video card. On the motherboard there is a specific PCI-express x16 slot made for fast reading components such as the video card. Some video cards require two slots for the supplied cooling fan, as the more graphically demanding the software you run on your computer will be, the hotter your video card will run. After the video card was installed I then installed the random access memory sticks into their respective slots on the motherboard.The last major component of the build is the power supply. This connects directly to each of the separate components to supply electricity. Learning to build computers by myself was very easy. The key to success with computers is to stay calm and remain calm. I self-taught myself how to build a computer was as easy as reading the manual. All the supplied manuals I received with my components were very clear and accurate. They explain how to route wires, where to plug-in each component, and to make sure each part in seated properly.

7-Eleven Store Experiment

Has one ever pondered the possible interest in the typical bustle and commotion of a public venue or its perceivable feel left impressed upon the customers? To truly acquire a fascination of a place or gather a perception of the environment, observation and experience are vital. For a short period of approximately thirty minutes, I observed my former employer, 7-Eleven, in the town of Old Bethpage. I even experienced the point of view of the customer by purchasing a variety of beverages and hot food. Based upon my half an hour spent at the store, I recognized a diverse culture of customers, abnormal activity, and a warm, welcoming ambiance.As my friend and I approached the 7-Eleven store in my silver two-door Honda Civic, I noticed a couple of observations. For example, the retailer was in the process of receiving a vitamin water delivery from two African American males. Also, as this process was underway, the rest of the store was buzzing with business and chatter. The Plainview Wat er District employees, decked out in blue and white shirts with bright yellow safety vests draped over their clothes, had just entered briefly and all the white males exited with each his own large coffee. While realizing the environment outside the venue, I chose a parking spot nearest the corner exit on the East side. My friend Anthony and I decided to purchase some refreshments and feel out the inside of 7-Eleven before surveying for the full time allotted.Amidst entering the building, one couldn't help but feel comfortable and at home. The employees greeted us instantaneously by means of wide smiles and enthusiasm in helping others. One tall worker named Sam persuaded me to try a flavored and even discounted the beverage when I paid. The coffee smelled of flavorful aromas. The aromas that come with fresh, smoldering coffee beans. I could smell hazelnut, french vanilla, and pumpkin spice. After fixing myself a delicious, mouth-watering pumpkin spice coffee with whipped cream and caramel, I also bought tasty, delectable, greasy wings and an Arizona iced tea. Anthony purchased an Arizona iced tea as well along with a fresh pack of Newport cigarettes. We then bid farewell to the employees, manager, and the owner too, and exited the retailer to the old familiar

Review on Currency Number Recognition

Reappraisal on Currency Number Recognition Abstraction Over the past old ages, a great technological progresss in colour printing, duplicating and scanning, forging jobs arrived. In the yesteryear, merely the printing house has the ability to do imitative paper currency, but today merely by utilizing a computing machine and optical maser pressman at house, it is possible to publish imitative bank notes. Therefore the issue of expeditiously separating forgery bills from echt via automatic machines has become more of import. Counterfeit notes are job of every state. Thus such a system is required, which is helpful in confirmation and acknowledgment of paper currency notes with fast velocity and less clip demand. These currencies will be verified by utilizing image processing techniques. This consists of image processing with feature extraction of paper currency. Image processing includes the nature of an image to better its ocular information for human reading. The consequence will be whether currency is echt or forgery. General FootingsImage Processing:Digital image processing has become of import in many Fieldss of research, industrial and military applications. The processing on planar informations, or images, utilizing a digital computing machine or other digital hardware.Feature Extraction:Feature extraction method is for bettering velocity and truth between two factors. Most normally used characteristic extraction method is image processing. It effects on design and public presentation of the system intensively. Keywords MATLAB Image Processing Toolbox, GUI ( Graphical User Interface )1. IntroductionFeature extraction of images is the disputing work in digital image processing. The feature extraction of Indian currency notes involves the extraction of characteristics like consecutive Numberss, watermarking of currency. Feature extraction is that of pull outing the natural information from the given information. Probabilities of paper currencies with assorted states are likely rises progressively. This is a challenge for conventional paper currency acknowledgment systems. The acknowledgment of the consecutive Numberss of the Indian paper currency such as 100, 500 or 1000 can be detected utilizing assorted methods. The consecutive Numberss are used as identifiers that average IDs of bills.2. CURRENCY RECOGNITION METHODS2.1 A Reliable Method for Paper Currency RecognitionBy Junfang Guo, Yanyun Zhao, Anni Cai, IEEE Transactions, Proceedings of IC-NIDC2010,978-1-4244-6853-9/10. A Reliable Method for Paper Currency Recognition is based on LBP that means traditional local double star form ( LBP ) method, an improved LBP algorithm, besides called block-LBP algorithm, which is used for characteristic extraction. LBP tool is used for texture description. Advantages of this method have simpleness and high velocity. 2.2 Feature Extraction for Paper Currency RecognitionH. Hassanpour, A. Yaseri, G. Ardeshiri aˆâ€ ¢Feature Extraction for Paper Currency Recognition, IEEE Transactions, 1-4244-0779-6/07,2007. In the techniques for paper currency acknowledgment, three features of paper currencies include size ; colour and texture are used in the acknowledgment. By utilizing image histogram, with the mention paper currency plenty of different colourss in a paper currency is computed and compared. 2.3 Feature Extraction for Bank Note Classification Using Wavelet Transform Euisun Choi, Jongseok Lee and Joonhyun Yoon presented this paper in March, 2006 at IEEE International conference.In this paper probe to have extraction for bank note categorization by working the ripple transform. In the proposed method, high frequence coefficients taken from the ripple sphere and are examined to pull out characteristics. We foremost perform border sensing on measure images to ease the ripple characteristic extraction. The characteristic vectors is so conducted by thresholding and numeration of ripple coefficients. The proposed characteristic extraction method can be used to sorting any sort of bank note. However, in this paper scrutiny of Korean won measures of 1000, 5000 and 10000 won types. The textured parts of different measure images can be easy described by break uping the texture into several frequence sub-bands. In the proposed method, high frequence bomber sets are explored to pull out characteristics from transformed images. 2.4 Texture Based Recognition Techniques Texture is a most utile characteristic for Currency acknowledgment. Textural characteristics related to human ocular perceptive are really utile for characteristic choice and texture analyser design. There are some set of texture characteristics that have been used often for image retrieval. Tamura characteristics ( saltiness, directivity, contrast ) , Tamura saltiness is defined as the norm of coarseness steps at each and every pel location inside a texture part. These characteristics can calculate straight from the full image without any similarity. In general the public presentations of this characteristic are non satisfactory. The saltiness information utilizing a histogram should be considered. The Gabor characteristic usage filters to pull out texture information at multiple graduated tables and orientations. As for texture characteristics, there is a comparing of the public presentation of Tamura characteristics, border histogram, MRSAR, Gabor texture characteristic, and pyram id-structured and tree-structured ripple transform characteristics. Harmonizing to author the experimental consequences indicated that MRSAR and Gabor characteristics perform other texture characteristics. However, to accomplish such good public presentation from MRSAR, the Mahalanobis distance based on an image-dependent Covariance matrix has to be used and it increases the size of characteristic and hunt complexness. The extraction of Gabor characteristic is much slower than other texture characteristics, which makes its usage in big databases. Generally Tamura characteristics are non every bit good as MRSAR, Gabor, TWT and PWT characteristics. 2.5 Placement Rule In the yesteryear, there were some troubles in texture analysis due to miss of equal tools to qualify different graduated tables of texture efficaciously. There are some texture based techniques. The work done in this country was carried out by Tamura. Harmonizing to him, for ocular texture is hard. Its construction is attributed to the insistent forms in which elements are arranged harmonizing to a arrangement regulation. Hence it can be written as f= R ( vitamin E ) , Where R is denoting a arrangement regulation ( or relation ) and e is denoting an component. There is a set of characteristics utilizing this all input forms are measured and gives good distributed consequences. So it is required to hold both extremes defines for each characteristic. e.g. , harsh versus mulct for saltiness. Coarseness is a extremely of import factor in texture. In order to better the other characteristics, its consequences should be utilized. 2.6 Pattern Based Recognition Techniques The Pattern acknowledgment is based on anterior cognition as a characteristic. This is the categorization of objects based on a set of images. These techniques are focused on Vector quantisation based histogram mold. Vector quantisation ( VQ ) is a method of trying a d-dimensional infinite where each point,tenJ, in a set of informations is replaced by one of the L paradigm points. The paradigm points are selected such that the amount of the distances ( deformation ) from each information point,tenJ, to its nearest paradigm point is minimized. The work in this country was completed out by Seth McNeillIn et Al. Author gives the method for acknowledgment of coins by pattern acknowledgment. This differentiates between the bald bird of Jove on the one-fourth, the torch of autonomy on the dime, Thomas Jefferson ‘s house on the Ni, and the Lincoln Memorial on the penny. First collects the information, during the informations aggregation phase assorted background colourss, including bl ack, white, ruddy, and blue, were tested for segmentability. Adobe Photoshop was used to find the RGB values of the coin and its background. Then Segmentation was applied to these images. After the informations aggregation next is Coin Segmentation and Cropping. In this measure coins were segmented from their backgrounds by utilizing some alteration of Nechyba’s codification. Croping plan was implemented to turn up the borders of coin. After this Features were extracted from the coins by texture templets with each image, with border sensing templets. and The consequence of this method is 94 % accurate. 2.7 Color Based Recognition Technique The Wei-Ying Maetal. in describes Color histogram ( CH ) method for an image. It is created by numbering the figure of pels of each colour. Histogram describes the colour distribution in an image. It is easy to calculate and is insensitive to little alterations in sing place ( VP ) . The calculation of colour histogram involves numbering the figure of pels of specified colour. Therefore in an image with declaration m*n, the clip complexness of calculating colour histogram is O ( manganese ) . It overcomes some of the jobs with colour histogram techniques such as high-dimensional characteristic vectors, spacial localisation, and indexing and distance calculation.3. SYSTEM OVERVIEW3.1 Flow of Image Processing Fig 1. Flow of System This system is designed by using image Processing tool chest and other related Matlab tool chest. The system is divided into some subdivision to back up the hereafter acknowledgment procedure.4. RecognitionsA thesis work of such a great significance is non possible without the aid of several people, straight or indirectly. First and foremost I have huge felicity in showing my sincere thanks to my usher, Prof. Vishal Bhope for his valuable suggestions, co-operation and uninterrupted counsel. I am really much thankful to all my module members.5. Reference[ 1 ] Hanish Aggarwal and Padam Kumar, â€Å"Localization of Indian Currency Note in Color Images† , ICCCNT 2012. ( Unpublished ) . [ 2 ] Wei-Ying Ma and HongJiang Zhang, â€Å"Benchmarking of Image Features for Content-based Retrieval† Hewlett- Packard Laboratories, 1501 Page Mill Road, Palo Alto, CA 94304-1126. [ 4 ] Hideyuki Tamura, Shunji Mori, and Takashi, â€Å"Textural Features Matching to Visual Perception† , Member IEEE. [ 5 ] Seth McNeill, Joel Schipper, Taja Sellers, Michael C. Nechybaâ€Å"Coin Recognition utilizing Vector Quantization and Histogram Modelling† Machine Intelligence Laboratory University of Florida Gainesville, FL 32611. [ 6 ] Michael C. Nechyba, â€Å"Vector Quantization a confining Case of EM† , EEL6825: Pattern Recognition Class Material, Fall 2002. [ 7 ] Jing Huang, S Ravi Kumar, Mandar Mitra, Wei-Jing Zhu, Ramin Zabi, â€Å"Image Indexing Using Color Correlograms† , Cornell University Ithaca, NY 14853. [ 8 ] John R. Smith and Shih-Fu Chang, â€Å"Tools and Techniques for Color Image Retrieval† , Columbia University Department of Electrical Engineering and Centre for Telecommunications Research New York, N.Y. 10027.

My Experiments in Communication Skills Personal Statement

My Experiments in Communication Skills - Personal Statement Example Social workers are designated to collect information from various sources related to a particular issue and sort out the relatively relevant ones for the references according to the requirements of the context. Involvement of verbal, written and non-verbal elements of communication makes the interaction more feasible for better understanding the situations for optimum resolution. While negotiating the problems of individuals with possible solutions, suggestions are also required from experts in the concerned field of excellence. Most of the contexts related to the social worker’s career demand consultations for better conclusions. The ability to communicate well is required for listening to the issues through interpersonal interactions and collecting the resources for developing a beneficial solution from expert opinions. When I personally evaluate my own potentials to the effect of communication, I find some defects in my oral as well as written patterns. These problems are identified with a large majority – while some of them speak rather quickly it lacks clarity of the listener. Cultural differences and the influences of the developmental stages are considered as the factors responsible for most of this condition. On the other hand, while written communication is concerned, lack of professional experience pulls me back from making most of the effect. I understand that my abilities to organize the message and chronologically listen to the information have to be enhanced. These potential variables are those that make a professional social worker distinctively able to interpret and resolve issues of clients. With the help of this project, I have developed the methods of personal assessment of communication abilities and designed certain tools to modify my present skill level. I think following certain principles like convincing nature, patient and active listening, abstinence form argument, and well-timed presentation of ideas as the basic guidelines for a possible improvement.

Personal Professional Development Essay Example | Topics and Well Written Essays - 4500 words

Personal Professional Development - Essay Example Correspondingly, my linguistic skills have enhanced my abilities to handle the linguistic labours. With enhanced experiences and skills, I am able to handle difficult issues that are likely to arise during my course of operation. My previous experiences gained from different courses in my career and educational life has enhanced my qualities to learn from operations and work with team. Psychometric test enhances the ability to measures my skills and even provides me with a guided framework to identify my major weaknesses. The scores attained from the psychometric tests have assisted in identifying my skill sets and develop the same. Furthermore, the psychometric tests that I have undergone have enhanced my skills to work out my weaknesses and develop my ability to meet with the changing needs of the present professional environment (Jenkins, 2001). The psychometric analysis of the tests I have undergone reflects that I have a high score on the index. This even reflects that I have a greater accuracy towards understanding a problem. The verbal score I have achieved is 97 percentile, which depicts that I have a good communication skill. In addition, the verbal score signifies that I have the ability to communicate effectively as compared to others. With the overall assessments of the different tests, I have identified to possess satisfactory level of innovativeness. I can think critically and develop my abilities to meet with a given problem in an efficient manner. I can even effectively develop an accurate understanding of the different problems by justifying the factors related to the problems witnessed. Furthermore, with an increased ability to efficiently handle and develop well-presented communication ability, I am able to develop a better interpersonal relationship and even prevent situations of conflicts. The added advantage that I have obtained from the test is my literacy rate that is even likely to enhance my ability to cater

Discourse Analysis Essay Example | Topics and Well Written Essays - 1500 words

Discourse Analysis - Essay Example According to (Burr, 2015), if discourses regulate our common understanding of things and events and if these shared understanding inform our social practices, then, it becomes clear that there is an intimate relationship between discourse, knowledge and power. In this article, it is attempted to identify the main discourses from the text ‘what really motivates employees’ and discuss the alternative ways through which the information could have been presented or list the alternative discourses and explain how it can change the level of understanding. Discourse is defined as the way of talking about and conceptualising an issue which is presented through various concepts, vocabulary and ideas that recur in texts (Bratton, 2015). In this text, the factors that motivate the employees are identified elaborately. An organization functions efficiently and smoothly when the recruited employees are well motivated, because motivation, both in the form of monetary and non-monetary terms encourages the employees to perform or deliver to their highest potential. Scope for the application of creativity plays a significant role in motivating the employees. Restricting rewards in terms of monetary benefits removes the interesting or the challenging factor out of a job. Enforcing too many rules, regulations and laws and making the organizational processes too formal often leads to conflict between the management and employees. Working under trustworthy leadership is enjoyed by the employees. Trust is an important motivational tool and the leadership that has shown more transparency with their employees have achieved overwhelming results (Bruce and Pepitone, 1999). Motivational factors for the employees who are engaged in routine work and the employees working at higher corporate levels cannot be same. The carrot and stick method of motivation cannot be applied uniformly to all levels of the

Chronic Eczema Essay Example | Topics and Well Written Essays - 250 words

Chronic Eczema - Essay Example For instance, the methods of treating Chronic Eczema may change, hence rendering the previous routines useless. For example, a new method of diagnosing Chronic Eczema may be discovered, and hence taking of picture of the affected part by the patient and sending it to the Dermatologist becomes less useful. The technologies available to different patients are varied. The knowledge to make proper use of the technologies available to the patient are also not guaranteed. For instance, relying on the photos taken by the patient may not give a clear picture of the intensity of the infection, especially if the focus of the photos is not good. For this reason, relying on the patient’s technologies may impair the process of offering equitable health services. For equitability in health service delivery, practices such as diagnosis should be uniform across the patients. The virtual support hinders the patient from accessing quality services, which would be offered in the event of the patient visiting the GP and hospitals. It is likely that if the patient gets virtual support, he/ she doesn’t enjoy some of the services, which are difficult to implement in the online support

Appraising the Research Evidence Essay Example | Topics and Well Written Essays - 2500 words

Appraising the Research Evidence - Essay Example Rapid Risk Assessment in Acute Hospital for Patients with Intellectual Disabilities Background to the Study Nurses that work with patients with intellectual disabilities are faced with various challenges. For instance, they are required to use evidence based practice while treating their patients. However, there is not adequate and clear research regarding evidence based practices for safety available to nurses. This brings up debates regarding practices that will ensure safety and quality care for people with intellectual disabilities. Nurses are required to check out current evidence based interventions that are suitable for treating these patients. Calls have also been made against using unfounded and pseudoscientific interventions to treat these patients. There is increased pressure on nurses to ensure their practices are based on sound evidence. Evidence based practice has gained influence as an approach to clinical decision making. As health care becomes more and more evidence based, nurses are required to be aware of the skills, resources and principles needed for evidence based practices (Kline et al., 2011). There are doubts regarding just how effective and applicable the results of evidence based treatments are to the general clinical application. Nurses continue to handle patients with complex life experiences and also those that have very severe intellectual disabilities. These stressful circumstances will undermine participation of treatment and can ultimately contribute to non-adherence to available treatment options (Read and Johnson, 2012). Advances in medical care ensure that life expectancy of individuals with intellectual disabilities approaches that of quite normal and healthy people. Severe intellectual disabilities are mostly accompanied by other medical conditions and physical disabilities. Health care needs of people with intellectual disabilities should, therefore, be met by mainstream health services. Highly skilled nurses are also req uired to work with these patients as they have a high intensity of health care support needs. Research conducted into this group of patients revealed some areas of concern. These areas include inadequate patient assessment as well as inadequate communication between nurse and patient. It is essential for nurses and patients to communicate effectively as this will help them understand their health needs and they will be able to prevent frequent admissions to hospital. Delivery of quality health care relies upon a series of interaction between a patient and clinician (Hart, 2010). Interaction will assist the clinician to make an accurate diagnosis and provide suitable treatment option. Each acute health care facility is required to conduct a proactive risk assessment using risk assessment tools. This provides avenues for identifying, reducing and prioritizing risks associated with patient safety. This enables clinicians to choose appropriate treatment options, therefore, reducing the chances of developing undesirable outcomes in patients. Health care is a high risk industry that is prone to serious errors. However, clinicians, through evidence based research, can reduce the chances of making medical errors. Commonly cited barriers to use of evidence based practices by clinicians include information overload, limited time, lack of research evidence as well as lack of skills

Would a World without Nuclear Weapons be more or less secure Essay

Would a World without Nuclear Weapons be more or less secure - Essay Example Every other day, we listen to different kinds of debates related to nuclear technology and weapons present with different nations around the world. These debates are for and against the nuclear weapons but this fact cannot be denied that a world without nuclear weapons would be more secure as people will not have an option for massive destruction. Chernobyl incident, Hiroshima and Nagasaki nuclear attack and Japan’s Fukushima nuclear radiations are the worst lessons which nuclear weapons and energy have taught humankind. Nations must endeavour to use nuclear energy for power generation for meeting the rising energy needs. We cannot say that without nuclear weapons, there would be no fight on this earth but massive massacre can be controlled by putting a check on nuclear weapons and eradicating them altogether from the face of the earth to save humanity. Nuclear weapons can kill not hundreds but thousands and millions of people residing in any country and belonging to any natio n within no time and this capability of the weapons makes them extensively vicious and fatal. In the Second World War, United States attacked Hiroshima and Nagasaki, two cities of Japan with nuclear bombs and its residents are still bearing the consequences of that damaging occurrence. The cities got destructed wholly and this happening cannot be forgotten as it informed about the destructiveness through nuclear weapons (Weart 58). Nuclear technology’s negative usage started from Second World War and at this juncture, many states have nuclear power and can use it when they feel a need. These cities are still suffering from the radiations of nuclear attacks that took place almost half a century ago. After effects of such disasters are long lasting and nations suffer for a prolonged period. People around the world agree that nuclear weapons are disadvantageous for the masses. Perkovich & Acton (2009) inform, â€Å"States possess nuclear weapons because they fear they might fac e threats of massive destruction. If they all get rid of nuclear weapons, major warfare might not break out immediately, but the chances of such conflict coming about would rise dramatically.†this tendency have speed up the race to acquire nuclear weapons for creating a deterrence in the world. This has given value to get nuclear weapon and indulged nations in arm race. (p. 21). The nuclear states around the world feel that a unilateral disarmament must be there to eradicate all the nuclear weapons altogether but this step is quite difficult to take for the countries and their governments, as unilateral disarmament is not accepted by all the countries. Separate disarmament is also a difficult step to be taken by the governments having the nuclear capability because they consider that disarmament will allow other States to attack them. Nuclear states have doubts of outside attack due to which, they do not want to get rid of their nuclear weaponry power. US and Russia have agree d to take measures to reduce the number of nuclear weapons. This step will help the great powers to avoid falling of such lethal weapons in the hands of terrorist organizations (Drell & Goodby 25). Third world countries must be encouraged to dismantle the nuclear facilities and resolve the core issues through peaceful negotiations. Big nations must take first step to save future of world. Russia and America will soon sign strategic arms reduction treaty (START). This treaty would decrease the number of deployed warheads of both the countries from 2200 to 1500. Still both countries will maintain large stocks of short-range nuclear weapons. Both countries still need to negotiate to cut down the stock of 500 warheads each (Eland 2010). With these 500

Financial analysis Research Paper Example | Topics and Well Written Essays - 4750 words

Financial analysis - Research Paper Example Return on equity is one of the most important ratios used to analyze the performance of the company. Investors and management of the company use returns on equity to analyze the performance and profitability of the company. DuPont ratio analysis is used to decompose the returns on equity of both the companies. By decomposing different elements that influence the returns on equity of companies, this report identifies important areas that help in increasing or decreasing the returns on equity. There are different elements that influence the returns on equity and some of these elements are Tax Burden, Interest Burden, Operating Margin, Asset Turnover and Leverage Ratios. DuPont analysis is applied on the two companies under study; Apple and BlackBerry, but this report also uses the data of other industry important players to analyze the factors that influence the ROE of the company. Industry players that are used in this report are Motorola Solutions, Inc. (MSI) -NYSE, Nokia Corporation (NOK) -NYSE, Microsoft Corporation (MSFT) -NasdaqGS, Hewlett-Packard Company (HPQ) -NYSE, International Business Machines Corporation (IBM) -NYSE). It has been found that Apple has performed the better when compared with Blackberry and average of the industry as ROE of the company has been higher than Blackberry as well as higher than Industry averages. Moreover, it has been found that the returns on equity of Apple have been showing an increasing trend in the last five years whereas the returns on equity of Blackberry have been showing a declining trend. In the years 2008 and 2009, ROE of blackberry was higher than Apple but the ratio was more or less the same in the year 2010. However the returns of Apple kept on increasing and these returns exceeded the returns of Blackberry. Therefore ROE of Apple was higher than ROE of Blackberry in 2011 and 2012. Moody’s Bond Rating criteria are also used to analyze

Nissim Ezekiel Treatment of Poetry Essay Example for Free

Nissim Ezekiel Treatment of Poetry Essay Nissim Ezekiel’s poem Enterprise describes a metaphorical journey toward a specific goal. The travelers on this journey begin in a real physical place, a desert, and argue about how to cross this challenging landscape. One of the members of the group, who writes the most stylish prose, goes his own way. The rest of the group is left on its own. Some quit the team. The group is attacked by travelers, and over time become unmoved by anything they witness. Fatigue and the stresses of travel have settled in and many of the members of the group cannot go on. By the fifth stanza, the picture ahead is grim. The enthusiasm has faded and their burdens are heavy. Their vision is clouded with the disintegration of the group and their exhaustion. The well-focused goal presented in the first stanza is lost. The travelers are a disorganized group of aimless wanderers unaware any longer of the original motivation for their expedition. Their observations at this point in the poem are about trivial things. In the last stanza, the travelers reach their destination; however, it is not quite home. Ezekiel concludes that this type of expedition is not a worthy undertaking; living â€Å"at home† with inner satisfaction is the greatest achievement of all. The travelers’ consider their journey and have moments of introspection. They come to the conclusion that their expedition has been neither pioneering or notable for any reason. They had thought their journey would make a mark in history. The only problem is that others have made this journey before. It is nothing new. The journey of â€Å"Enterprise† is a metaphor for life and our focus on the destination as the only means for our goals. Some critics have noted that Ezekiel’s â€Å"Enterprise† is also his attempt to bring together two â€Å"homes†: his place of birth and his journey to a European city. His exploration of the idea of â€Å"home† is sophisticated enough to be compared to the same themes in the poetry of Robert Frost, for example.