Air Arabia Term Paper Example | Topics and Well Written Essays - 1500 words

Air Arabia - Term Paper ExampleThere ar four types of increase strategies, such as vertical integration, flat integration, concentration and diversification that can be adopted by the management of the disposal in order to grab the market sh ar of this cross market segment. It is important for the organization to consider diversification growth strategy in order to rectify the performance of business home segment. The organization is already focusing on the concentration strategy as the organization maintains its low cost strategy for the passengers of economy class segment (Abed, Hellyer & Vine, 2006). In addition to this, the organization does not face any kind of management problem. Therefore, the organization should avoid the adoption of both horizontal and vertical integration strategy. Therefore, it would be effective for the management of the organization to consider diversification strategy in the business operation process in order to improve the performance of the in -flight business class segment. first gear of each(prenominal), the management of the organization needs to consider some important aspects before the implementation of diversification growth strategy in the development of business class segment. The management of the organization should ensure the just-in-flight comfort to all the business class passengers. ... It is highly important for the organization to ensure appropriate space for each and all passenger in the business class segment (Doganis, 2005). Effective care and follow up of the passengers in the flight can help the organization to meet the satisfaction and needs of the target customers. Now-a-days, each and all passenger is preferring high quality customer service from the airlines against their paid ticket fare. The business environment rough the globe is becoming highly competitive as the demand for differentiated valuable products and services is importantly increasing among the people around the globe. Therefor e, the leading organizations are trying to expand their business operation activities in several emerging globose market places. Therefore, the organizations are developing aggressive business operation strategies for global market place in order to increase the market share and financial stability of the firms. Therefore, the organizations stir up their management team to handle the global business operation activities by assuring effective facilities. The leadership of the leading global organizations used to offer facility like travel in business class and stay at five star luxurious hotels for better global business performance. On the opposite hand, the countries of UAE is achieving significant economic growth rate due to presence of several leading organizations. The regions of these countries are enriched with awful oil and gas resources. Therefore, UAE is gaining significant economic growth rate as the oil and gas are considered as the major energy resources in this wor ld. Therefore, the business activities of several leading organizations are increasing in these regions as the organizations are trying to